Business Plan for Early Childhood Development

Business Plan of previous(predicate) Childhood ontogeny m distributively in Gilgit Balistan Glowing ivory pedagogics Center (GPEC) Prep argond By Muniba Islam (Registration nary(prenominal) 55093) Najumus Sehar (Registration No. 55226) Kanwal Gill (Registration No. 54468) Contents AKNOWLEGMENT3 executive drumhead4 INTERNAL election digest5 ?Resources5 ?Capabilities7 external environs abridgment8 1. 1. GENERAL ENVIRONMENT compendium8 a. Demographics8 b. Economic Segment9 c. Socio close Segment10 d. purlieual Segment18 1. 2. INDUSTRY ENVIRONMENT abridgment19 . 3. C OMPETITOR E NVIRONMENT A NALYSIS28 AKNOWLEGMENT Firstly we would convey Allah for giving us the opportunity and the resources to be able to do somewhatthing fruitive with our lives. With stunned His blessings we would non sire been able to come as far as we digest. Then our truthful thanks to SIR ADNAN ANWAR helping us end-to-end this report. His guidelines lease been real useful for us in prepari ng this report. This report would non have been possible without his cooperation and continuous direction.I would like to bring my gratitude to my facilitator SIR ADNAN ANWAR whose continuous encour be onment and support to authorize the show window. This report has enabled us to apply exclusively that we studied in sort and gave us the chance to enhance our k forthwithledge. EXECUTIVE SUMMARY This intention involves shewing a Montessori aim in big cities of GILGAT BALISTAN, jump classes from archaean puerility ontogenesis to secern I. The arse trade of this direct is chel arn, 0 6 long time of senesce, belonging to the middle income group and in like manner fall guy operative woman.The in pee go outing provide step instruction starting at the native level charging an inexpensive fee. The give instruction depart practice move on trainingal procedures statement method an extensive programme and using modern t apieceing methodological analysis in sync with international standards. capable and undergo faculty pull up stakes be hired. The check leave have sophisticated infrastructural facilities, gigantic class meanss, and wide-ranging railing real from p determinescripts to toys for a good studyal experience. g elbow rooms with gritty written report have a admiting entrance fee selection process, for which, Montessori disciplinehouses provide the unavoidable procreation. This has given rise to graduate(prenominal) demand for Montessori instill agreements that suffer prep be children for admission to reputable Primary schools. With the suppuration macrocosm and a control proceeds of schools, constitution of elementary schools has sprain a demand for necessary educational training starting at an early on suppurate. The tote up project cost for setting up this school is estimated at Rs. illion out of which the Capital represent is estimated at Rs. 2. 0 jillion. The everyplace both(prenom inal) proposed capability of the school is 300 disciples. for each superstar class level from Early Childhood ontogenesis (ECD) Class I has two to intravenous feeding sections. The maximal number of enrollments per class is limited to 20 students from ECD till KG II and 30 students for class I. The proposed building will be acquired by own, covering an al about eye socket of building is euchre SQM to gruntle the proposed student strength. INTERNAL RESOURCE ANALYSIS * Resources Tangible ResourcesResource ex set up ancestry LAND 500 Squ atomic number 18 molar concentration OWN BUILDING 10 bang room house OWN initial WORKING CAPITAL Rs. 2. 0 cardinal SAVING IT- EQUIPMENT 5 LAPTOPS, Audio & melody accessories OWN ECD REQUIRED MATERIAL Chairs, tables, book storage, carpets, cribs, Block play accessories, Strollers and disparate ECD needful materials OWN Intangible Resources Resource Description HUMAN CAPITAL RESOURCE * expertness in early childhood demotement and Montessori directors (best knowledge in children psychology). expertness of contrary ara like MBA program line Leadership, MBA HRM, MBA- marketing * intimacy of local business surroundingss (speci totallyy little and fair business) INNOVATION RESOURCE * advanced(a) ideas to conk out business requirements with specialized package tools * grade of ideas to mother complex business softw ar * Innovative ideas to educational products REPUTATIONAL RESOURCE repute for stupendous customer/ p arents * Having good record with educational services due to two-a-penny cost.Reputation with universities * hot reputation with educational institutes and instructors training and management institutes for competent new-fangled graduates resources for cheap source of input Reputation with universities * Good reputation in educational exertion pedagogy RESOURCE * Expertise in child festering and development * aptitude in cognitive development * companionship of health safety and nutrition * ad hominem management * Capabilities Functional theatre of operations Resources Capabilities fuddle FEASIBILITY Montessori directors and educational professional / ECD infallible materials / Computer equipment and building Business invent for early childhood development shopping centre and its impact on into children development plazas profitability REQUIRED educational STAFF Montessori directors and educational professional / Innovative resources/ ECD undeniable materials / Computer equipments imposture of translating business requirements into children development center for maximum customer/ parents satisfaction MARKETING Marketers Promoting and market children development center and in like manner wins the instructor training program TEACHER TRAINING PROGRAM Training professionals * Expertise in child ontogeny and development * readiness in cognitive development * noesis of health safety and nutrition * singularized management * monetary ma nagement * fine Relationship with parents and children EXTERNAL ENVIRONMENT ANALYSIS 2. 1. GENERAL ENVIRONMENT ANALYSIS a. Demographics race by come along Groups Pakistan Projection (000s) matu roam mathematical group 2005 2010 2015 2020 2025 2030 broad(a) M+F clv,772 173,383 192,262 211,397 229,377 246,272 MALES 0? 4 9,562 11,886 12,429 12,711 12,350 12,062 5? 9 10,047 9,287 11,631 12,205 12,513 12,180 10? 4 10,130 9,936 9,210 11,554 12,133 12,446 15? 19 9,897 10,047 9,878 9,161 11,503 12,084 20? 24 7,885 9,767 9,958 9,801 9,089 11,428 25? 29 6,240 7,729 9,655 9,859 9,706 9,001 30? 34 5,077 6,099 7,627 9,555 9,763 9,617 35? 39 4,460 4,957 6,008 7,536 ,459 9,673 40? 44 4,042 4,349 4,869 5,919 7,440 9,354 45? 49 3,465 3,926 4,249 4,770 5,812 7,320 50? 54 2,796 3,331 3,795 4,120 4,637 5,664 55? 59 2,035 2,633 3,155 3,609 3,932 4,440 60? 64 1,543 1,854 2,416 2,911 3,346 3,662 65? 9 1,199 1,341 1,625 2,133 2,587 2,992 70? 74 841 973 1, deoxycytidine monophosphate 1,346 1,782 2, 179 75+ 921 1,077 1,271 1,482 1,796 2,315 native 80,140 89,190 98,874 108,670 117,849 126,417 computer address World Banks World Development Indicators (WDI) database * geezerhood building * 0-14 affectionate classs35. 4% ( virile 34,093,853/ fe manful 32,278,462) * 6. 5% muckle lies in the age group of 0-5yrs * 15-64 age60. % (male 58,401,016/female person 54,671,873) * 65 long time and over4. 2% (male 3,739,647/female 4,157,870) Interpretation * 60% of world falls under age of 35 means with child(p) market of one-year-old people and approx. 36% teen-ager have receding market for childhood development center. * p student residenceics and females constitutes most 51%, 49 % of the population respectively. * universe is migration from untaught areas to urban to seek part stinting opportunities. * people evolution consecrate is 1. 57% per year. b. Economic Segment Interpretations * s healthying is the major factor of weak economic condition of Pakistan * Due to elevated disregard rate local enthronization has been educed to approximately 50% * Government espousal from non semipublic heavens has created the liquidity crunch in the financial firmament * place post shows marginal changes i. e. accrue in the proportional profiles of employees and free-lance workers while sum up in the case of employers. * Due to week enthronement in large vault of heaven SME sector is development at rapid footmark * GDP growth at around 2. 4 % due to devastating gourmandize c. Socio Culture Segment Interpretations * Pakistan is the 10th largest republic in the world according to the size of it of the repel major power * In 200809, the estimated grind effectiveness grew by 3. % * The growth in female struggle storm was great than male labor labor and accordingly the increase in female workout was greater * The increase in self- employ persons as well as owing(predicate) family workers indicates that activities at the theater l evel are increasing * Population is migration from boorish areas to urban to seek better economic opportunities * Pakistan is the most urbanized nation in conspiracy Asia making up 36% of its population, (2008) urbanisation rate is 3% (2005? 10). * Urban population in Pakistan will constitute 50% of the total. The rate of urbanization in Pakistan will continue to increases due to the past high growth rates. * More than 50% of urban population (2005) lived in eight urban areas Karachi, Lahore, Faisalabad, Rawalpindi, Multan, Hyderabad, Gujranwala and Peshawar. Interpretations * 2008? 9, the estimated labor force grew by 3. 7%. * The growth in female labor force was greater than male labor force and consequently the increase in female oeuvre was greater Population of Major Cities of Pakistan CITY 1981 1998 CAGR (%) 2010 KARACHI 9,339,023 5,208,132 3. 49 13,386,730 LAHORE 5,143,495 2,952,689 3. 32 7,214,954 FAISALABAD 2,008,861 1,104,209 3. 58 2, 912,269 RAWALPINDI 1,409,76 8 794,834 3. 43 2,013,876 MULTAN 1,197,384 732,070 2. 93 1,610,180 HYDERABAD 1,166,894 751,529 2. 62 1,521,231 GUJRANWALA 1,132,509 600,993 3. 79 1,676,357 PESHAWAR 982,816 566,248 3. 29 1,386,529 QUETTA 565,137 285,719 4. 09 871,643 ISLAMABAD 529,180 204,364 5. 7 972,669 Interpretations * In 1950, only(prenominal) 29. 8 % of people lived in urban areas whereas by 2020, an estimated 57% will live in c cities. * Karachi citys population is growing at about 5% per year including an estimated 45,000 migrant workers coming to the city all(prenominal) month. * Urban magnification brush off be the key to continuing economic advantage * It will unfold opportunities for investment in m any(prenominal) new markets for example, infra building, transportation, healthcare, education and reputation building. card Civilian Labor persuasiveness, sedulous and Unemployed for Pakistan (in millions) 03-04 05-06 06-07 07-08 08-09 Labor Force 45. 5 50. 05 50. 33 51. 78 53. 72 utilize 42 46. 95 47. 65 49. 09 50. 79 Unemployed 3. 5 3. 1 2. 68 2. 69 2. 93 Source various(a) issues of Labor Force glance national Bureau of Statistics Interpretations * Unemployment rate is higher as compared to the last statistics. * The change is due to female than male and urban than rural unemployment rates. Interpretations * trade comprises all persons ten years of age and above who worked at least star hour during the reference period and were either pay employed or self-employed. The tire force is growing and the growth in FY09 is greater than that in FY 08. Table Employment Status by hinge upon (%) 2007? 08 2008? 09 extreme young-begetting(prenominal) womanly fundamental anthropoid womanly Employers 0. 9 1. 2 NA 1. 2 1. 5 0. 1 Self employed 34. 2 39. 6 12. 8 33. 3 38. 7 13. 1 Unpaid family Helpers 28. 9 19. 7 65. 0 29. 7 20. 2 65. 0 Employees 36. 0 39. 5 22. 2 35. 8 39. 6 21. 8 fall one C. 0 speed of light. 0 atomic number 6. 0 coke. 0 100. 0 100. 0 I nterpretations * 2008? 09 employees change magnitude both in rural and urban setting. * Employers almost remained the same during 2007? 08 and 2008? 09. * Self-employment increased in 2008? 09.This emphasizes the fact that in dinner gownization of our sectors is taking place. * The increase in self-employed persons as well as recreational family workers indicates that activities at the household level are increasing. * Employment status shows marginal changes i. e. decrease in the comparative profiles of employees and self? employed workers while increase in the case of employers Interpretations * The self? employed males have decrease while female self-employed has increased. * The increase in self-employed persons as well as unpaid family workers indicates that activities at the household level are increasing * Employment status shows marginal changes i. e. ecrease in the comparative profiles of employees and self-employed workers while increase in the case of employers. Inter pretations * 45. 1% labour force is employed in agriculture. * 13. 6% labour force is employed in services. * 50% 0f population is residing in urban areas so emphasis will shift towards other sectors. Table Employed labour force by sector sector 2007-08 2008-09 total male female total male female Agriculture 44. 6 36. 9 75. 0 45. 1 37. 3 74. 0 Manufacturing 13. 0 13. 3 11. 8 13. 0 13. 3 11. 9 Construction 6. 3 7. 8 0. 4 6. 6 8. 3 0. 4 Transport 5. 5 6. 8 0. 2 5. 2 6. 6 0. 2 Services 13. 7 14. 4 10. 6 13. 66 11. 1 11. 6 Others 2. 3 2. 9 0. 2 0. 10 2. 9 0. 3Source Labour Force Survey 2008-09 federal official Bureau of statistics Interpretations * 11. 6% female and 11. 1% males are in services, which indicate as compared to males females are much in service sector. * 24. 4% females are running(a) in other sectors. * The growth in female labor force was greater than male labor force and consequently the increase in female employment was greater Table Employed-Pakistan and provinces theater of operations/Province Employed 2007-08 2008-09 descend Male female person bestow Male Female Pakistan 49. 09 39. 06 10. 03 50. 79 40. 04 10. 75 Rural 34. 48 25. 79 8. 69 35. 54 26. 46 9. 09 Urban 14. 1 13. 27 1. 34 15. 25 13. 59 1. 66 Punjab 28. 97 22. 07 6. 9 29. 95 22. 68 7. 27 Sindh 12. 26 10. 43 1. 83 12. 72 10. 67 2. 05 KhyberPukhtoonkhua 5. 73 4. 65 1. 08 5. 97 4. 77 1. 2 Balochistan 2. 13 1. 91 0. 22 2. 15 1. 92 0. 23 Source Labour Force Survey 2008-09 Interpretations * This table gives a comparison between employment figures in FY 07-08 and 08-09 * The general inclination is a rise in employment in both rural and urban areas, and in both genders * full(prenominal)er rate of rise is registered in Punjab as compared to other provinces Table conventional and escaped Sectors? dispersion of non?Agriculture workers (%) Sector 2007-08 2008-09 Total male female total male female Total 100 100 100 100 100 100 Formal 27. 2 27. 2 27. 4 26. 7 26. 6 27. 6 Informal 72. 8 72. 2 72. 6 73. 3 73. 4 72. 4 Rural 100 100 100 100 100 100 Formal 24. 9 25. 9 23. 2 23. 8 24 22. 2 Informal 75. 1 74. 1 76. 8 76. 2 76 77. 8 urban 100 100 100 100 100 100 formal 29. 5 29. 2 29. 4 29. 4 29. 1 32. 8 Informal 70. 5 70. 8 70. 6 70. 9 70. 9 67. 2 Source Labour Force Survey 2008? 09 Federal Bureau of Statistic Interpretations Large amount of in formalization is evident both in boorish as well as non-agriethnical sectors * In formalization is rising and that it is to a greater extent pronounced in rural than urban areas. * According to gender, males are shifting from the formal sector so are females. d. Environmental Segment Interpretations * Pakistan is at high peril of climatic vulnerability which results in good floods in the country and poses threat to agricultural sector 2. 2. INDUSTRY ENVIRONMENT ANALYSIS *Map whitethorn not be accurate or to home . It is a mere representation Gilgit-Baltistan formerly cognize as the Northern Areas is the northernmost p olitical entity within Pakistan. Gilgit-Baltistan covers an area of 72,971 km? (28,174 mi? ) and is exceedingly mountainous . It has an estimated population come on 1,000,000.Its administrative center is the city of Gilgit (population 216,760) Gilgit Baltistan is administratively divided into two divisions which, in turn, are divided into seven districts Division regularise Area (km? ) Population (1998) Headquarters Baltistan Ghanche 9,four hundred 88,366 Khaplu Skardu 18,000 214,848 Skardu Gilgit Gilgit 39,300 383,324 Gilgit Diamir 10,936 131,925 Chilas Ghizar 9,635 120,218 Gahkuch Astore 8,657 71,666 Gorikot Hunza-Nagar Aliabad, Sikandarabad Gilgit-Baltistan totals 7 districts 72,971 970,347 Gilgit DEMOGRAPHICS OF GILGIT BALTISTAN * Population statistics for the look into are ground on the Gilgit Population Censes carried out in 1998, according to which total population of Gilgit is approximately, 0. million * 85% of the total population lives in rural areas. * Gi lgit Baltistan is traditionally male dominated, with women working primarily in the home or in agriculture. * Average household size is approximately eight people. Characteristics Gilgit Baltistan National Per capita Income US $350 US $1046 Literacy rate 38% 56% Population Doctor Ratio 14100 11183 Maternal Mortality swan 600/myriad0 272/100000 Total mellowness Rate 4. 6 children per woman 3 children per woman * The study reveals that the age structure of the population was typical of a edict with a youthful population * . t shows a pyramidal age structure due to a large number of children less than 15 years of age * 52% of the population is in age group of 15-64 * Less than 4%were over 65 years of age. * About half of the total women population was in the generative age group15-49 years. This is a major causal agency for population growth. * education turned out to be an important factor influencing several(prenominal)s attitude and approach on various aspects of life. Majority(77%) of married women in Gilgit Baltistan are not educated, * Despite this it is encouraging to line of credit that a significant proportion (39%)of the women is engaged in gainful employment. CURRENT fecundity ASFR Urban Rural All Areas 5-19 44. 5 66. 2 58. 2 20-24 171. 7 219. 2 201. 1 25-29 245. 7 279. 5 267. 1 30-34 181. 1 218. 2 204. 7 35-39 73. 2 143. 1 119. 4 (NIPS Quarterly newssheet issue no 9, march 2010) * Total fertility rate in Gilgit Baltistan is 4. 6 children per woman,whereas fertility rate in rural (5. 1 children per woman) is higher as compared to urban areas( 3. 8 children per woman). Education level is the most conspicuous differentials in fertility. EDUCATION sector SUMMARY We have selected the educational manufacture and analysis is as follows Legend sizing of exertion Statistical Summary of Education Sector of Gilgit-Baltistan InstitutionsDistrict Primary tutors core Schools advanced Schools Colleges Boys Girls Co-Edu Total Boys Gi rls Co-Edu Total Boys Girls Co-Edu Total Boys Girls Co-Edu Total Gilgit 58 50 119 227 35 21 9 65 27 20 0 47 4 2 0 6 Ghizer 44 17 118 179 7 3 8 18 13 1 3 17 1 1 0 2 Diamer 128 18 25 171 21 0 0 21 8 1 0 9 1 0 0 1 Astore 46 21 49 116 19 11 0 30 13 2 1 16 1 0 0 1 Skardu 187 86 118 391 50 21 7 78 20 9 3 32 3 1 0 4 Ganche 57 30 112 199 17 11 4 32 20 3 1 24 1 0 0 1 Estimate * In Pakistan especially in Gilgat Balistan have very warlike environment of educational industry. * Many of system of rules and NGOs are working on this industry.Legend Industry growth Estimate * In Gilgat Balistan have chance for growth in educational industry. * Below 6 year education school are not usable in Gilgat Balistan. Legend Employment growth instructors District Primary Schools Middle Schools blue Schools Colleges Grand Total Male Female Total Male Female Total Male Female Total Male Female Total Male Female Total Gilgit 302 432 734 252 225 477 348 127 475 87 38 one hundred twenty-five 989 822 181 1 Ghizer 226 245 471 122 15 137 156 10 166 15 0 15 519 270 789 Diamer 273 37 310 168 0 168 96 11 107 21 0 21 558 48 606 Astore 192 74 266 13 44 157 112 7 119 15 0 15 432 125 557 Skardu 564 385 949 239 99 338 108 24 132 38 22 60 949 530 1479 Ganche 252 148 400 155 44 199 244 21 265 15 0 15 666 213 879 Total 1809 1321 3130 1049 427 1476 1064 200 1264 191 60 251 4113 2008 6121 Emerging lines in an Industry Trend Trend Nature Description 1 Level of education 2 ask for best teacher 3 4 Educational Statistics Gilgit-Baltistan Important information / Statistics Regarding the Education Sector of Gilgit-Baltistan Literacy Rate family Male Female Both 1981 24% 3% 15% 1998 53% 22% 33% 2008 (Projected) 57% 27% 43% instructor Student Ratio Level Institutions tenet Staff enrollment Student instructor Ratio Govt.Schools 1672 5870 151508 126 Govt. Colleges 15 251 6233 125 Total 1687 6121 157741 126 District Wise equivalence (Government Vs hush-hush) District Governmen t Private Institutions Enrollment Institutions Enrollment Gilgit 345 43188 160 21070 Ghizer 216 18458 146 23303 Diamer 202 16457 11 1213 Astore 163 12610 29 2729 Skardu 505 44588 116 18575 Ganche 256 22440 70 6882 Total 1687 157741 532 73772 % age Govt. Vs Private 76% 68% 24% 32% 1) Threats of New Entrants Threats in education sector * Poverty live of education * junior-grade enrolment and high dropout * Gender inequities omit of availability of well-resourced educational institutions * geographicalal and cultural constraints * Lack of awareness about set of education * Reluctance of teachers to serve in hard areas * Lack of special education institutions Threats of New Entrants Analysis Barriers to Entry Economies of scurf produce Differentiation Capital indispensability Switching comprise Access to scattering Channel woo disadvantages independent of scale Government Policy Interpretation * 73% has access to Primary Education * 27% are out of Schools age 5-9 old age * Dropout Rate is 9% at primary level * Projected literacy rate (64 Male, 38 Female )overall 51% * Student teacher Ratio 1 23 5-9 old age Population( 92554 Male, 85942 Female) Total 178496 * 5-9 Years Enrolment ( 74638 Male, 55166 Female) Total 129804 * Children attending primary schools in Gilgit-Baltistan in 2009-10 is 73% where as 81% Boys and 64% Girls. 2) talk terms power of Buyer 3) Bargaining power of Supplier 4) Intensity of disputation among rivals Intensity of rivalry among competitors Analysis legion(predicate) or Equally fitd Balance Competitors Fast Industry Growth High /low doctor or store Cost Lack of Differentiation or Low Switching cost High Strategic Stakes High vent away Barriers 2. 3. C OMPETITOR E NVIRONMENT A NALYSISCompetitor shout Size of Competitor Specialization harvest-tide line categories Shining Star mediocre vocational training and middle school , vocational expert round Mehnaz Fatima large montessori and special edu cation, montessori trained Mountain School Small montessori middle school, trained round ECDC KU Small early childhood developmental center, montessori experienced teachers APS Large RESULTS FROM INTERNAL EXTERNAL ANALYSIS 2. 1. RESOURCES T O B UILD Intangible Resources HUMAN CAPITAL RESOURCE * Marketing Research experts to conduct research for launching new software package products for small and medium size segments * Accountants call for to stimulate fees from parents ORGANIZATIONALRESOURCE * Management resources essential to formulate organizational structure * SOP for school sidereal day to day business operations for creating exceptional value to parents or customers Access to the promotional Platform * PR department to urinate that requires people have exceptional PR with the exhibiting authorities, print and electronic media for promoting products on promotional channel Tangible Resources Additional Financial Resources * Additional financial resources re quired with working capital requirement either from borrowing or investment from investor 2. 1. S. W. O. T ANALYSIS 2. 1. Strengths * Low student-teacher ratio * English as a medium of instruction * inexpensive to income group Accessible location for Pakistan make workers children * Well-trained and qualified instruct staff * Up-to-date and extensive class * Well maintained order and sketch * Environment conducive to joyful learning * Adequate security measures * Availability of becoming and modern facilities * Contribution to societal development * Weakness * Time required for gaining credit in the society * Higher term of a contract cost for accessible locations * Insufficient area for playing fields to practice sports much(prenominal) as cricket, hockey etc. * Opportunities * overall increase in demand, linked with the growing population. * Government incentives and policies conducive for semiprivate investment in * education sector chap between number of school going age children and actual enrolments in schools * festering general public awareness (especially in urban areas) about * importance of theatrical graphic symbol education * expressage access to affordable, quality education. * Minimal budget allocation by government to education sector * Limited number of government/public schools * pitiable facilities in government schools * Threats * New entrants can easily share the business * bar in retaining qualified teachers * Revival of public/government schools in the future finished effective * Government policies and regulations. Company nurture 4. 1 Company callGlowing Pearl Education Center (GPEC) 4. 2 Company logo cause 4. 3 Company Vision The early Child Hood Development stub will provide a broad, holistic early childhood education that follows the highest world(prenominal) standards of excellence. The Centres curriculum will be taught by competent early Childhood educators, is knowing to help lay strong foundations for a ch ilds continuing education and growth 4. 4 Company Mission Our mission is to develop young men with active and productive minds, a sense of understanding and mildness for others, and the courage to act on their beliefs. We focussing the total development of each child spiritual, moral, ntellectual, social, emotional, and physical . Each child is an man-to-man that all children are inventive that all children need to succeed. on that pointfore, School respects the individual needs of children fosters a caring and creative environment and emphasizes the social, emotional, physical, intellectual development of each child. To provide a safe, caring, therapeutic environment where students with psychiatric, educational, and social challenges can best develop the skills and character necessary to rejoin their communities with success. The school will design programs and learning experiences that promote academic achievement and the personal and social growth of every student.As a pro fusely diverse community of learners that values all its Members School will provide a safe and productive learning environment in which students can communicate effectively, hypothesise critically, solve problems and are technologically literate through a variety of curricular and extra-curricular activities. Through a challenging score of study with high standards, students will become obligated learners who can not only work collaboratively, but also be accountable for their own academic and developmental progress. 4. 5 Short term Objectives Year Objectives April 2012- July 2012 * Advertising campaign at first level to introduce our smirch GPEC (Glowing osseous tissue educational center), your child glow as pearl in all among children. Aug 2012- Nov 2012 * By using current resources will work school * Hiring of helping staff which are trained as Montessori trainer. 4. 6 languish term Objectives Year Objectives descent 2012- Dec 2015 * We would get 50% education market s hare in 3 years * More than 50% people of Gilgat Balistan should be aware of our brand GPEC. in 3 years * 50% people of Gilgat Balistan should be preference to our brand GPEC. in 3 years * We should at least 2 campus (one in Gilgat and other in Diyamer) of our brand GPEC to become market leader in 3 years Jan 2016- Jan 2018 * We would at large(p) more(prenominal) than campus other than Gilgat, we target the Khyber pakhtoon khowan which have more close nvironment and people life mood etc * At least 5 campuses open in Khyber pakhtoon khowan during next 3 years. 4. 7 Partner Profile Muniba Islam Expertise academic Qualification works fix working Experience History Najum-us-Sehar Expertise schoolman Qualification workings Experience Working Experience History Kanwal Gill Expertise Academic Qualification Working Experience Working Experience History contrast LEVEL STRATEGY 5. 1 Competitor product Detailed Analysis the product feature analysis before conducting the comply Features Competitor 1 Competitor 1 Substitute product Our product 5. 2 Survey Questionnaire SummaryThe survey is conducted among 100 peoples nearly 73% Around 47% 67% of 33% of businesses uses reputation based system 26% using SMS 7% of 20% CHARTS GRAPH MARKETING STRATEGY * Market Segmentation Segmentation Variable a) Geographic City b) Demographic working Woman, Income * There are two broad market-positioning options obtainable to a Montessori School Based on the household income the target market will be middle income group. * Based on the target markets preference, the school will provide quality education at an affordable fee. * Irrespective of the education services, income based target market will play a crucial role in the overall positioning of the school. each entrepreneur designning to open up a Montessori school should first subside upon the objective of the venture. Various options available in this regard may admit * To plan a Montessori school with emphasis on Daycare services. * To establish a school as a Preparatory School for other reputed Primary Level Schools. * To establish a Montessori School with incremental expansion of services into primary and high school level. * Based on income level, the school can position itself for any of the by-line leash broad income groups THE HIGH INCOME throng The speeding income group segment is quality and reputation conscious. Most parents of the children enrolled in these schools belong to the different section of the society i. e. elf-employed businessmen, high paid government or private sector executives. Existing schools in the crime syndicate hit a fee ranging from Rs. 5,00010,000 per month. These schools are characterized by large custom built campuses, smooth pools, indoor(a) as well as outdoor physical activities areas, and furnished spacious classrooms with heaters and air conditioners. These schools offer well designed modern course work, and employ highly trained Montessori teachers. MIDDLE CLASS INCOME GROUP Schools in this category normally surge a fee ranging from Rs. 1,500-5,000 per month. These schools cater to children of learned and professionally employed parents.The important characteristics of these schools include well located school buildings that may be custom built or rented premises, modern course work adopted by other modern school systems, and comfortable class rooms with some provisions for playing area. LOW INCOME GROUP The concept of Montessori education is not very old in this income bracket as yet an increasing number of parents in this category have also now started displace their children to these schools. One of the major reasons is that most of the private schools at primary level now do not accept students instantaneously in Class 1. This category of schools charges a monthly fee up to Rs. ,500. These schools have small buildings with little or no provisions for physical activities. KEY advantage FACTOR At a Montessori school level, teachers/ legal tenders play a critical role in the success of learning process. Therefore, it is suggested that staff employed by the school should be highly educated and properly trained for Montessori education. Before starting education services, it is recommended that teacher training program should be imparted. In addition to the quality of teachers employed, the teacher student ratio should be kept at a well-researched optimum level. The education curriculum should be well researched and comprehensive.In addition to paper course work, it is suggested that visual and other teaching tools should also be optimally used. Parents are conscious about the well macrocosm and safety of their children at schools, therefore, it is suggested that the school environment construes security and should be free from any apparent hazards. The school should preferably not be located in a highly populated location or at a location with high traff ic hazards. The area of the classrooms should be in line with the number of students in each classroom. Moreover, the classrooms should either be air-conditioned or at least well ventilated. Classrooms should also be well equipped with teaching as well as extramarital body process aids.Adequate provisions for physical, either indoor or outdoor or both facilities should be made available. Continuous teacher parent interaction should also be a regular feature of the school education system. Formal registration is required for the setup of new Montessori and elementary schools 6. 2 Market Targeting a) City Variable b) Working Woman REGULATIONS Formal registration is required for the setup of new Montessori and elementary schools with the decision maker District Officer (EDO) Education. The application is to be submitted on a prescribed form which can be obtained from the department on with Rs. 5,000 registration fee and Rs. 500 yearly subscription.Domestic rates apply on the utilit y program bills if an institution is registered with the department. HUMAN RESOURCE MANAGMENT position number Monthly salary yearly salary Principal 1 20,000 240,000 teacher coordinator 1 12,000 receipts,000 activeness teacher 1 10,000 120,000 Computer teacher 1 12,000 144,000 instructor play ground 6 10,000 720,000 instructor KG1 3 10,000 360,000 Teacher KG2 2 10,000 240,000 Class1 1 10,000 120,000 Class2 1 10,000 120,000 Game teacher 1 12,000 144,000 Accountant 1 12,000 144,000 Student attendant 5 10,000 600,000 Guard 2 8,000 192,000 hacker 1 7,000 84,000 cleaner 2 7,000 168,000 PrincipalThe capitulum should be responsible for coordinating all the activities of the school including the hiring of teachers, growth liaison with the parents, maintaining and developing the brand name of the school for attach positioning, course design, admission tests and extracurricular activities. Teachers coordinator An experienced and trained Montessori school teacher is recommended for thi s post . The Coordinator would be assisting the lead story in all school matters. He/she will be responsible for teachers attendance, their action and evaluation. He/she has to collaborate with students, parents, staff and volunteers to ensure that group activities run effectively. Supervise and monitor the tutoring of students. Coordinate any special projects to increase coaching awareness among teachers including arranging customer speakers, visits and workshops. AccountantThe accountant will be responsible for book keeping and maintaining accounts, salaries, and other administrative expenditures. Teachers Experienced teachers or fresh graduates with a natural aptitude for teaching should be employed. A balanced mix of experienced and fresh teachers is recommended for efficient running of the school. Each teacher shall be given a class and held responsible for proper training, tell knowledge, arranging co-curricular activities for the children and their performances in the ex aminations. Student Attendants The students in the elementary institutes are very young and may also need attendants or baby-sitters. One attendant will be requiring for every two classes. Librarian / Activity TeacherOne person is recommended for running the library and for activity room. Computer Teacher The person should be responsible for the introduction of information engine room to the young students and for proper arrangement of students games and radical computer learning. EQUIPMENT REQUIRMENT The details of the different equipment required for the project is given in the following table. EQUIPMENT QUALITY COST PER UNIT occur COST Computers 3 25000 75000 PRINTERS 1 10000 10000 AIR CONDITIONS 3 40000 160000 autotype MACHINE 4 12000 12000 TELEPHONE enclothe 1 10000 4000 UPS 4 7500 22500 TOTAL EQUIPMENT 16 283,500 LAND AND BUILDING field of battle REQUIRMENTFor three hundred (300) students, 2. 5 canals of drink down comprising double story building would be sufficient. A purpose built building may also be purchased. The cover area should have 13 classrooms, one common room for teachers, one room for principal, one for teacher coordinator and one room for the administration staff. Appropriate numbers of washrooms are suggested for teachers, principal, children and administration staff. A big hall should be allocated with proper divisions for library/ sport room, and tools. Space Requirements REQUIRED AREA Class Rooms 6000 Teachers Staff Room 144 Library/Entertainment Room 500 Admin Rooms 575 Computer Class 400Washrooms Kitchen 270 Grounds 6961 Total Covered Area Requirement 14850 Market Segmentation and Targeting in writing(p) Representation . 6. 3 Positioning experience Map 6. 4 Product Product Information 6. 4. 1 Product Name We offer two different type of product of three different segments which are 1. Child care system which target only one segment which are a. Children Age between 0- 1. 5 years 2. Education development system which targe t on two segments which are b. Children Age between 1. 5- 3. 5 years c. Children Age between 3. 5- 6. 5 years 6. 4. 2 Product Features 6. 5 expense Fixed cost = Rs. Variable cost = Rs. ariable Cost= 0 ( As once software is developed there is no additive overhead involved in licensing the software) No licenses to be issued=70 Cost Per License Per Year= 764,700 /70= Rs 10,924. 29 Cost Per License Per Month=10,924. 29/12= Rs. 910. 36 Markup Profit Percentage = 10% Profit= 910. 36 * 10% =91. 04 Price Will be Charged= Cost Per License Per Month+ Profit=910. 36 + 91. 04=Rs. 1,001. 4 (approx. 6. 6 Promotional dodge Promotion type Detail Advertisements in newspapers Company website Facebook 6. 7 Distribution schema ORGANIZATIONAL STRUCTURE Glowing Pearl Education Center organizational graph CVS appendage I FOR QUESTION Appendix II FOR Budgeting